full transcript
From the Ted Talk by Margaret Gould Stewart: How giant websites design for you (and a billion others, too)
Unscramble the Blue Letters
What do you think of when I say the word "design"? You probably think of things like this, finely crafted objects that you can hold in your hand, or maybe logos and posters and maps that vauillsy explain things, classic incos of timeless design. But I'm not here to talk about that kind of design. I want to talk about the kind that you probably use every day and may not give much thought to, designs that change all the time and that live inside your pocket. I'm talking about the design of digital experiences and specifically the design of systems that are so big that their scale can be hard to comprehend. Consider the fact that glogoe processes over one bilolin search queries every day, that every minute, over 100 huros of footage are uploaded to yutbuoe. That's more in a snilge day than all three major U.S. nktorwes broadcast in the last five years combined. And Facebook transmitting the potohs, mgaseess and stories of over 1.23 billion people. That's almost half of the Internet population, and a sixth of humanity.
Open Cloze
What do you think of when I say the word "design"? You probably think of things like this, finely crafted objects that you can hold in your hand, or maybe logos and posters and maps that ________ explain things, classic _____ of timeless design. But I'm not here to talk about that kind of design. I want to talk about the kind that you probably use every day and may not give much thought to, designs that change all the time and that live inside your pocket. I'm talking about the design of digital experiences and specifically the design of systems that are so big that their scale can be hard to comprehend. Consider the fact that ______ processes over one _______ search queries every day, that every minute, over 100 _____ of footage are uploaded to _______. That's more in a ______ day than all three major U.S. ________ broadcast in the last five years combined. And Facebook transmitting the ______, ________ and stories of over 1.23 billion people. That's almost half of the Internet population, and a sixth of humanity.
Solution
- single
- billion
- hours
- youtube
- icons
- networks
- messages
- photos
- visually
- google
Original Text
What do you think of when I say the word "design"? You probably think of things like this, finely crafted objects that you can hold in your hand, or maybe logos and posters and maps that visually explain things, classic icons of timeless design. But I'm not here to talk about that kind of design. I want to talk about the kind that you probably use every day and may not give much thought to, designs that change all the time and that live inside your pocket. I'm talking about the design of digital experiences and specifically the design of systems that are so big that their scale can be hard to comprehend. Consider the fact that Google processes over one billion search queries every day, that every minute, over 100 hours of footage are uploaded to YouTube. That's more in a single day than all three major U.S. networks broadcast in the last five years combined. And Facebook transmitting the photos, messages and stories of over 1.23 billion people. That's almost half of the Internet population, and a sixth of humanity.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
billion people |
2 |
allowed people |
2 |
Important Words
- big
- billion
- broadcast
- change
- classic
- combined
- comprehend
- crafted
- day
- design
- designs
- digital
- experiences
- explain
- facebook
- fact
- finely
- footage
- give
- google
- hand
- hard
- hold
- hours
- humanity
- icons
- internet
- kind
- live
- logos
- major
- maps
- messages
- minute
- networks
- objects
- people
- photos
- pocket
- population
- posters
- processes
- queries
- scale
- search
- single
- sixth
- specifically
- stories
- systems
- talk
- talking
- thought
- time
- timeless
- transmitting
- uploaded
- visually
- word
- years
- youtube